Eat ass or become ass - You scream it when you're about to make a move so stupid it

You scream it when you're about to make a move so stupid it might cost you your life or your dignity.

"Eat ass or become ass" as I ran straight into a machine gun nest.

"Eat ass or become ass" before I tried to sneak up on a group of five enemies.

"Eat ass or become ass" as I jumped into a room full of grenades."