p4pc
You do this so your name shows up higher on the leaderboard, even if it means talking about your sandwich 20 times.
'I p4pc'd just to beat my buddy's post count. I'm a sandwich legend now.'
'I posted about my sandwich 17 times. I'm not proud. I'm p4pc'd.'
'I will p4pc until I'm the top poster or I die trying.'
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