ocean marketing (also spelled "ocean marketting")
A dumb way of doing business where you ignore customers and yell at them. Eventually, someone who got royally messed over decides to scream about it online, and your whole business gets trashed by everyone.
A customer got kicked out of the store for asking for a refund. He posted a video of the fight on TikTok. Now everyone knows your name.
A teen girl got screamed at by a manager for just wanting to try on a shirt. She posted a rant on Twitter. Now your store is trending.
A guy got ignored for 20 minutes in line. He took a picture of the empty counter and posted it on Instagram. Your business is ruined.