objects of desire
Objects of desire are the things that make you forget your own name. They could be a hot girl, a new watch, or a million dollars in the bank.
My sister got a new haircut and I forgot my name. That's her object of desire.
My dad got a new car and now he's talking about it all the time. That's his object of desire.
I got a new job and I'm so excited I can't sleep. That's my object of desire.