Macropragmatics
It’s like looking at the whole mess of human behavior from the top of a mountain. It’s about how dumb ideas from long ago still control what we say, do, and think today.
Everyone in a country suddenly starts speaking in rhymes because a king declared it in a speech.
A whole culture forgets how to count because a religious leader said numbers were evil.
A nation’s entire education system changes because a teacher had a bad day and started a trend.