mac envy
When you hate your PC so much you're willing to spend more than a month's rent on a computer that's basically the same thing.
I hate my PC so much I bought a Mac for $3000 just because it had a logo and a different color.
I spent more than my rent on a Mac because I thought it would make my PC look stupid.
I paid for a Mac because I thought it was better than my PC, even though it's the same thing with a logo.