K.Y.L.
A secret club that people think they're part of, but they copy the wrong thing until the real KYL masters from Republic, MO drop the secret on December 12, 2012, and everyone else just looks like they messed up big time.
Text: I thought I was KYL but I was just a total mess
Tweet: I copied KYL and it was a total disaster
DM: You're not KYL, you're just a failure.