K.Y.L.
A bunch of people who brag about knowing a secret but don't get it right until the real KYL pros from Republic, MO show off the secret on December 12, 2012, and everyone else just looks like they got kicked out of the club.
Text: I tried KYL and I looked like a total loser
Tweet: KYL is cool until you try it and fail
DM: You're not KYL, you're just a nobody.