Hail Mary Parade
When a company is about to crash, they throw every idea they have at the wall, like a drunk man at a buffet, hoping something will catch and save them from embarrassment.
The company released a new app, a logo, and a slogan all at once. No one cared. But the slogan was catchy.
They started a viral challenge, a new ad campaign, and a stock buyback in one day. Only the stock buyback worked.
They hired a celebrity, launched a podcast, and started a fitness challenge. Only the celebrity had fans.