Eat the apple
Like drinking the Kool-Aid, but for Apple Employees. You believe everything they say, even when it's clearly nonsense.
My coworker bought a new iPhone because the salesperson told him it was the best phone ever. He now lives in a bubble.
My friend signed up for Apple's latest plan and now pays $200 a month for a watch that doesn't work.
I believe the whole 'Apple Watch can read my thoughts' thing. I don't even know what that means.