e-rony
E-rony is when a site goes from cool to clueless just to copy some other site that no one even likes. It’s like trying to be popular by wearing someone else’s ugly clothes.
Facebook added so many weird features to be like Twitter. People got confused and left.
Twitch started making everything look like a video game ad. Viewers got annoyed and quit.
Instagram added so many filters that people went back to using Snapchat.