e-myther
a message that shows up in your e-mail like it's a sneaky little kid trying to get you to buy candy
This e-mail is like a kid in the back of the classroom passing you a note saying 'buy my candy or I'll tell the teacher' 50 times.
It's like your mom sent you a message and then your dad sent you one too, and now you're confused.
Why is this e-mail pretending to be from my favorite pizza place? I'm not that hungry.