Da Big Cheeze - A huge chunk of cheese that thinks it's way better than all

A huge chunk of cheese that thinks it's way better than all the other cheeses. It's got a ego the size of a football field.

'Da Big Cheeze? That's just a cheese with a complex.', Comment on a cheese review blog.

'I eat cheese, but I don't eat Da Big Cheeze. That's for kings.', Post from a guy who eats too much pizza.

'That cheese is so full of itself, it's got its own throne.', Message from a friend who hates fancy cheese.