B2V Marketing
B2V Marketing is when a company tries to make their vendors feel important by throwing them a tiny bonus, like a pebble in a desert. It's just a fancy way of saying, 'Here's a little something so you don't quit.'
I'm giving you a bonus. Don't act like this is the first time I've ever done this.
If you don't take this deal, I'll tell your boss you're a bad employee.
You're getting a discount. Now stop being a drama queen.