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A fancy way to say what you're trying to achieve, like in a game or in life. People say it like O-B-J to sound cool and clueless.
OBJ? I'm trying to beat this level before my mom yells at me again.
OBJ is just a word for 'I want to win' but with more letters.
OBJ, my OBJ is to not get kicked out of the house today.