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A Russian guy who talks too much and thinks he's the best at selling stuff. He works hard but can't remember his own name half the time. He also likes to sail, probably because he needs a break from his own loud mouth.
'Ladim sold me a boat I couldn't afford and forgot I even existed after the sale.'
'He sailed into a storm and forgot his own boat was sinking.'
'Ladim tried to sell me a fish he caught. It was still alive. I still have it.'