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He runs a fancy Telugu movie company called Jaatharod Productions and his fans call him ‘Jaathara Ra Lucha’, a big, lazy, glory-hogging fool.
"CEO of the biggest mess in Telugu cinema, and still thinks he's the main man."
"Jaathara Ra Lucha is just a guy who thinks he's a king, but he can't even tie his shoes."
"He’s the CEO of Jaatharod Productions, and he’s too lazy to do anything except take credit for everything."