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When you see a word on Urban Dictionary that sounds cool but you have no idea what it means, so you just click this because you're too lazy to look it up and you're too proud to admit you're confused.
I clicked this when I saw 'flavor of donuts' and thought it was a real thing.
I saw 'Michael' and clicked it because I thought it was a secret code.
I clicked this when I saw 'meme' and thought it was a new kind of pizza.