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When you're too much of a dweeb to date a normal girl and have to settle for the hags.
Bro, I'm hagmaxxing now. My ex was 23, and my new girlfriend is 45 and still looks like a milf.
My cousin said he's hagmaxxing because his ex was a high school dropout and his new girlfriend has a PhD.
My buddy is hagmaxxing because he's too ugly for anyone his age but still thinks he's hot.