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Used when someone does something so flashy or wild that they have to remind everyone watching that it wasn't a fluke, it was just their normal, lazy, glorious way of living.
My cousin showed up in a neon suit at a funeral and said, 'I had to do it to em.'
That kid did a backflip into the pool and yelled, 'I had to do it to em!'
My homie ate a whole pizza in one bite and said, 'I had to do it to em.'