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Gairaigo is when English words get thrown into Japanese like a soggy pizza crust. They’re used because Japanese doesn’t have a word for ‘selfie’ or ‘emoji’ and also because everyone thinks Americans are cool, even if they can’t pronounce the words properly.
"I took a selfie at the ramen bar."
DM: "Bro, why you using emoji like a toddler?"
Tweet: "I’m so into Western culture, I even say ‘hamburger’ like it’s a fancy word."