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A person does something stupid or embarrassing just to show off and get likes and comments from people who don't care.
I jumped into a pool full of glitter and posted it with the caption 'I'm a glitter queen and you're a loser.'
He live-streamed himself eating a whole pizza and then cried because it was too spicy.
She posted a video of her dog wearing a hat and called it 'the most important event of the century.'