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When someone goes absolutely feral over a game or show that no one even knew existed, until some other hot new thing brings it back and suddenly everyone’s a fan, even though they never cared before.
My cousin went feral over Undertale until it showed up in a TikTok trend. Now he wears a hat that says ‘Papyrus’ and yells ‘I’m not afraid of you!’ at strangers.
My mom started caring about My Hero Academia after it came up in a Naruto crossover episode. Now she wears a cape and fights me for the remote.
My brother went mad over the original Mario games when they came back in Super Smash Bros. Now he yells ‘It’s-a me, Mario!’ at every pizza delivery guy.