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A 10-4 is when you think someone is a hot mess from far away, but when you get close, you realize they are just a hot mess. You feel like you got scammed.
I saw her from across the street and thought she was a 10, but when I walked up, she was wearing sweatpants and eating a sandwich.
He looked like a king in the photo, but when I met him, he had a greasy hair and smelled like old pizza.
She looked like a model from the bus, but when I got off, she was wearing pajamas and had a hangover.